Amb Inaugurates India Pavilion at BTL Better Tourism Lisbon Travel Market 2026

The Ambassador proudly inaugurated the India Pavilion at BTL 2026, one of Europe’s leading travel and tourism exhibitions, marking a significant step in further strengthening tourism ties between India and Portugal.

The India Pavilion showcases the country’s extraordinary diversity — from its rich cultural heritage and spiritual traditions to its vibrant cities, pristine beaches, wellness tourism, eco-tourism initiatives, and emerging investment opportunities in the travel and hospitality sector.

Tourism continues to serve as a dynamic bridge between India and Portugal, fostering cultural exchange, enhancing mutual understanding, and deepening people-to-people connections. The growing interest in travel between the two countries reflects the strength of the bilateral partnership and the shared commitment to expanding cooperation across sectors.

The enthusiastic response from visitors and stakeholders at BTL 2026 underscores India’s appeal as a world-class tourism destination and a trusted partner in sustainable and responsible tourism development.

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